If you didn’t already love Rob Lowe from his work on The West Wing and Parks & Rec, than you probably fell in love with for his series of “Super Creepy Rob Lowe” DirecTV commercials. However, the Better Business Bureau National Advertising Division has some issues with the various alternate versions of Rob Lowe’s claims that DirecTV is better than cable. Now, thanks to a complaint from Comcast, claiming that DirecTV was guilty of false advertising. Now Rob Lowe himself, responding to the controversy on Twitter.
An ASRC press release, breaks down the decision to pull or alter the “Don’t Be Like Me,” Rob Lowe ads:
“NAD determined that a reasonable takeaway from the ‘Creepy Rob Lowe’ commercial was that DirecTV has better signal reliability than cable, that the ‘Painfully Awkward Rob Lowe Commercial’ conveyed the message that DirecTV has shorter customer service wait times than cable and that the ‘Far Less Attractive Rob Lowe’ commercial made an implied claim that DirecTV has better picture and sound quality than cable. Given the absence in the record of supporting evidence, NAD recommended the advertiser discontinue the claims.”
Rob Lowe has responded to the ruling on Twitter, writing:
“Recent events have underlined my belief that for something to be truly original, funny and subversive, there must also be fallout. #Life”
What do you think about the Better Business Bureau’s decision? Are you going to miss the ads? Let us know your thoughts on the subject, and your favorite Rob Lowe alter ego in the comments section at the bottom of the page.
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