If/Then, the Broadway musical starring Frozen star Idina Menzel, will be closing March 22 after gradually deflating sales.
Menzel, who has staked her claim on the Broadway stage in the original cast of Rent and Wicked, is known to the non-theater world as the voice of Elsa in the Disney movie Frozen. She also achieved mainstream success after the notorious name flub by John Travolta during last year's Oscars. But excitement about her return to Broadway slowly diminished, with the play peaking early in its run.
If/Then follows Elizabeth, played by Menzel, a city planner who moves back to New York to restart her life, which splits into two parallel paths told simultaneously, based on a single inconsequential decision. Some believe the unfamiliar title and the challenging storyline are what led to the show's closing, especially with family-friendly, crowd-pleasing Broadway shows such a The Lion King and Aladdin on the landscape. Also, reviews for the show have been mixed, with some raves and other pans. The possibility of a recoup for the $10 million show is still unknown.
The play reunited Menzel with her Wicked producer David Stone and Rent director Michael Greif, as well as Anthony Rapp, who co-starred with her in Rent. Music for the show was by Tom Kitt and Brian Yorkey.
If/Then will continue to run through March 22 at the Richard Rodgers Theater and Menzel will appear in the production until the end of its run. So you better hurry up and buy tickets for this show before it closes! They can be purchased here.
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