UFC president Dana White has solidified his position with strong opinions and confident decision-making. However, some reports suggest that White could be playing favorites. Earlier in the year, he backed up his buddy Joe Rogan after the announcer made comments many felt were racist. Now, White and the UFC have a new deal with Reebok that will only benefit the most popular fighters.
The UFC is the largest and most popular organization that features mixed martial arts.
The first UFC event took place back in November of 1993 and the original purpose of the competition was to determine which fighting style was best, not which specific fighter had the most skill.
Dana White originally entered the UFC as a manger for Tito Ortiz and Chuck Liddell. It wasn't until 2001 that White and childhood friend Lorenzo Fertitta took over the management positions in the organization.
White has never been one to hold back from speaking his mind or dishing out punishments when he felt them necessary.
However, Dana's comments in the past suggest he respects some more than others. This seems to be the case between Dana and long time friend Joe Rogan.
According to MMA Fighting, White backed up Rogan after the opinionated broadcaster made reportedly racist comments about Jon Jones:
"I think Joe is saying, 'Why isn't he this massive superstar? The guy is so talented, his brothers are two NFL players, etcetera, etcetera.' There's no doubt that Jon has had his share of issues since he's been the champ, but I wouldn't say that Jon Jones isn't popular."
This might not be that big of an offense to most. He is simply backing up an old friend.
However, many fans question Dana's ability to remain objective. Moreover, reports by Yahoo Sports suggest White is entering a new deal with Reebok that will only benefit the top echelon of fighters:
"The UFC and the fighter will share in the profits from those sales...the bigger the star, the more apparel that's likely to be sold. It's probable that 20 or 25 fighters will sell a ton of branded apparel and that the vast majority of fighters will sell next to nothing. It's a good deal for the UFC, though, because for every piece of branded apparel sold, from shirts with the biggest stars to shorts with the logo of the most junior fighter, the UFC will get a cut."
What do you think? Should a public figure like Dana White involve himself so much in PR? Let us know in the comment section below.
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