Tweet Seats Phenomenon Reaches Down to Musica Viva Australia (#musicaviva2014)

Limelight magazine, recently saved from closure by a last-minute new publisher, reports that Musica Viva Australia has introduced "tweet seats."

It's an increasingly popular facility that allocates seats to dedicated tweeters, who send out their messages during a performance and urge their own followers and online connections to spread the word.

The Musica Viva Australia tweeters will use the hashtag #musicaviva2014.

Tweet seats are available at a discount.

Other orchestras to employ the tactic (it is, at heart, a marketing strategy) include the Cincinnati Symphony Orchestra, the Nashville Symphony and the Indianapolis Symphony, as well as the Dayton Opera and Palm Beach Opera.

Across other art forms, mid-performance tweeters are welcomed at the Norma Terris Theater in Connecticut, the Virginia Repertory Theater, Diablo Ballet and the Carolina Ballet.