Well, Jaguar has once again proven that they know what they are doing. The British-born car company is tapping into the people's love for charming English villains, by hiring some of the finest super-baddies in the business. The company will kick off a brand new campaign, #GoodToBeBad during the Superbowl. The roster includes: Loki (Tom Hiddleston), The Mandarin (Sir Ben Kingsley) and Sinestro (Mark Strong). Even Lego Loki and his friends are getting into the action.
If Americans love anything, it is a smooth talking British badboy. Jaguar has decided to capitalize on the nation's obsession by hiring some of Hollywood’s best baddies to take over the Superbowl. The company has tapped Tom Hiddleston, Sir Ben Kingsley and Mark Strong to head up their #GoodToBeBad campaign.
Jaguar North America’s Brand Vice President, Jeff Curry, recently spoke to The New York Times about the hiring some of the baddest guys in the business, to help them sell cars:
“We approach it from a humble standpoint. It’s our first time on this stage, the biggest stage we can stand on. You’re making a big investment, from a marketing standpoint. We’re going to give it a good shot…. You’re out there on the Super Bowl stage with no net.”
Even Lego Loki has gotten into the spirit of the event.
Meanwhile, our good friends at the Free Loki movement took a minute to praise Jaguar’s discion on Twitter. The fine folks at Jaguar were kind enough to shout back to them. Here is a copy of their exchange:
“@JaguarUSA @JaguarUK Love the #BritishVillains #GoodToBeBad theme, but would love #JasonIsaacs & #SeanBean included. AGREE w/ @twhiddleston”
“@Free_Loki we aren't afraid to grow our ranks, but one #BritishVillain at a time. #GoodToBeBad”
“@JaguarUSA LOL, awesome (reason #582 to love Jags). Let me know if you need more suggestions ;) coughFassbendercough”
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