London Philharmonic Orchestra Launches Affordable Concert Initiative for Younger Audiences

London, October 4, 2023 - The London Philharmonic Orchestra (LPO) is breaking barriers and making live orchestral music more accessible to younger audiences through its new initiative, the LPO Under 30s scheme. This innovative program invites music enthusiasts under the age of 30 to experience the grandeur of orchestral performances at significantly reduced prices, ensuring that the joy of classical music is within everyone's reach.

Under the LPO Under 30s scheme, young concertgoers can enjoy live orchestral music without breaking the bank, as ticket prices will never exceed £20. To avail of this fantastic offer, all one needs to do is sign up with their email address. On the first Monday of each month, registered participants will receive exclusive discounts for the orchestra's concerts in London, opening doors to unforgettable musical experiences.

The benefits don't stop at affordable ticket prices; the LPO Under 30s program also includes enticing perks such as special drinks offers at selected concerts and exclusive behind-the-scenes glimpses into the world of orchestral music. To participate, individuals can create an account on the LPO website, update their interests, and start receiving Under 30s emails. While attending the concerts, attendees may be asked for photo ID, and tickets are subject to availability, ensuring a fair opportunity for all interested music lovers.

Recognizing that classical music might be a new venture for some, the LPO has introduced a dedicated webpage on their website. This resource aims to guide newcomers, helping them choose concerts that align with their musical preferences and interests. For more information and to join this musical journey, interested individuals can visit lpo.org.uk/tickets-and-discounts/under-30s.

With the LPO Under 30s initiative, the London Philharmonic Orchestra is not only making high-quality orchestral performances more affordable but also fostering a new generation of classical music enthusiasts. This empowering program exemplifies the orchestra's commitment to ensuring that the beauty of orchestral music is shared and cherished by diverse audiences, fostering a vibrant and inclusive musical community.