Rag & Bone sure knows how to advertise. The popular American fashion label has enlisted ballet icon Mikhail Baryshnikov and jookin’ superstar Lil Buck to dance and model in their 2015 fall menswear collection. The label showcased their latest collection by releasing a video starring the two different performers dancing together in perfect harmony.
The video was directed by Georgie Greville of Legs Media and shows Baryshnikov’s signature gracefulness combined with Lil Buck’s amazing flexibility. The video plays off the relationship between the young Lil Buck and 67-year-old Baryshnikov, as the two work seamlessly together. As a whole, the advertisment is a mixture of intensity with a small hint of humor, with Baryshnikov’s wonderfully expressive face giving a feeling that is cautionary yet playful.
“Whatever I do is instinctive, yet a cautious decision at the same time," Baryshnikov said in an interview on Rag & Bone's website. "It is difficult to put into few words. I am interested in life and art, for me they are inextricably linked."
The music is by Canadian breakcore composer Venetian Snares with an awesome sample of jazz great Billie Holiday in the song “Ongyilkos Vasarnap.”
Designers David Neville and Marcus Wainwright opted to showcase their latest collection as a video because "runway shows don't resonate with the regular guy," Wainwright told WWD. "So we wanted to challenge ourselves and engage people. We hope it's memorable.”
The duo hopes the video will resonate longer than a normal runway show would.
Check out the three-minute Rag & Bone video below:
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